Case Study: Selecting Article Topics Using Google Search Console

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Case Study: Selecting Article Topics Using Google Search Console. There are many ways to find new topics or keywords for blog articles. One simple and effective method is utilizing query data from Google Search Console (GSC).

Case Study: Selecting Article Topics Using Google Search Console

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Identifying Source Articles in Google Search Console

Before using this method, ensure your website is registered in GSC and has been active for at least a month to gather query data. The longer the site has been registered, the more keyword variety will be available.

Steps to Select Articles:

  • Open Google Search Console for your website.
  • Go to Performance (or Performance > Search Results).
  • Click the Average Position column.
  • Sort Pages by highest impressions.
  • Select a URL and check its related queries.

Selecting Keywords from Google Search Console

After choosing an article, filter the relevant queries:

Filter Keywords in the Top 100

  • Click the inverted triangle in the report section.
  • Check the Position menu.
  • Select Smaller than 100 and apply the filter.

Choosing the Best Keywords

Consider the following factors when selecting keywords:

  • Avoid variations, synonyms, or long-tail versions of the target keyword.
  • Choose a different topic from the original article.
  • Prioritize keywords with a low position (higher ranking potential).

Checking Keyword Volume

Checking keyword volume is optional but can help prioritize topics. Various keyword research tools can be used for this purpose.

Writing and Optimizing Articles

After selecting keywords, write the articles and apply basic on-page SEO:

  • Include internal links from the source article to the new ones.
  • Use keyword-rich anchor text.
  • Link between newly created articles if multiple are written.

Case Study Results

Once indexed, the ranking results were as follows:

  • Article 1: Ranked #9
  • Article 2: Ranked #8
  • Article 3: Ranked on page 3

Conclusion

While not guaranteed to rank, this method provides an alternative for discovering related topics within the same cluster. The effectiveness also depends on the blog’s existing traffic and backlink profile.

Tips for Selecting Ideal Keywords:

  • Lower Position in GSC = Better
  • Higher Impressions in GSC = Better

Although the keywords in this study were not ideal, two out of three articles ranked in the top 10. Experiment with different keywords to find the best fit.